This is just the latest nontraditional marketing promotion from Xbox ANZ. 'Age of Empires IV is a brilliant game, and we can't wait for fans to start playing and developing their civilizations.' Receiving a CD in a cereal box all those years ago would have been the first gaming moment for many and kick-started a lifelong passion, so with the much-anticipated release of Age of Empires IV, we're thrilled to be able to have a bit of fun with this throwback,' Xbox ANZ business lead Tania Chee said.

'We know how popular this promotion was so we thought we would try and recreate a pivotal moment for many gamers. The bundle comes not only with the cereal but also a 12-month Xbox Game Pass subscription and a CD with the Age of Empires II soundtrack. The WOLOL-O's cereal is not going on sale commercially, but Xbox ANZ is offering some cereal boxes through a giveaway on the Xbox ANZ Facebook page (you need to live in Australia or New Zealand to win). 'Packed full of goodness to help build strong and healthy strategic minds, this cereal is not only a great way to start your day but also a sure way to convert your enemies!'

'With the name of the cereal deriving from the battle cry of the priest in the early edition of the game, believe or not, but WOLOL'Os is a real and completely edible cereal,' Microsoft said.

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